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Bluewater

Bluewater is Europe’s leading retail and leisure destination. Located in North West Kent c.23 miles east of Central London, it is ranked the number one out-of-town retail destination in the UK, and the only non-city centre location in CACI’s ranking of the UK’s top ten retail destinations (source: CACI).

It attracts 27 million visitors a year and has a catchment of 6.6 million people, one of the most affluent in the country.

Bluewater totals 1.8 million sq ft and is home to over 330 retailers, cafes, bars and restaurants, including John Lewis, House of Fraser, Marks and Spencer, American Eagle, Victoria’s Secret, Tommy Hilfiger, Jack Wills, H&M and Zara.  It also includes 13,000 free parking spaces. 

Bluewater sets the industry’s benchmarks for retail spend (£191), catering spend (£20), dwell (167 minutes) and conversion (88%) (source: CACI Shopper Dimensions 2014).