View our exclusive videos from Revolution 2.0Press release
Earlier this year, TrueStart hosted the annual R:evolution 2.0 summit which saw more than 250 retail industry professionals experience a day of discussions, debates and keynotes speakers from thought leaders from across the technology, e-commerce, design, fashion, content and marketing sectors.
Thanks to the growth of social media and the rapid development of technology in the creation of more futuristic products and services, consumers are being bombarded with competing messages and as a result increasingly expect more from brands they consumer. The R:evolution 2.0 event aimed to identify how retailers today can cut through this noise to attract consumers, increase loyalty and build a lasting legacy for the future.
A range of topics were discussed during the summit, from the rise of the maker movement, to debates around data privacy and the impact of the internet of things to the potential of 'awakening' tech and the power of data in perfecting the customer journey.
As a headline sponsor of the R:evolution summit, Land Securities has captured the video highlights from the event. Through our relationship with TrueStart we were also granted exclusive behind the scenes access to the key note speakers who we posed a series of Q&A which you can watch here.
Designing Disruption: What's now, what's new, what's next?
Engaging your customer: The power of content marketing
The Production Lab: How is the consumer changing the production process?
The wearables lab: How fashion & technology will change the consumer-brand relationship