Raft of major brands sign at Land Securities' Gunwharf QuaysPress release
Thursday 20th November, MAPIC – Land Securities, the UK’s largest commercial property company, has signed a dynamic host of new brands to its hugely successful retail outlet Gunwharf Quays in Portsmouth. Mint Velvet, Asics, Coast, Watch Station, The North Face, Musto, Pret a Manger and Pearl Izumi have all signed to the UK’s premium retail outlet, taking a total of 17,000 sq ft (1,579 sq m) of space, marking yet another major milestone in its impressive evolution in recent years.
Over the last 24 months, Land Securities has transformed the centre, changing around 30% of the overall tenant mix with premium brands such as Tommy Hilfiger, Jaeger, Swarovski, Diesel, Joules, All Saints, Ugg, Radley and Links of London.
This new announcement marks Mint Velvet’s first outlet store. The modern, highly popular luxury women’s fashion brand has 22 boutique stores across the UK, and a presence in France, Germany, The Netherlands, Ireland, Spain, UAE and the USA. These outstanding additions – from luxury fashion and stylish accessories through to hugely desirable sportswear brands and popular food and beverage outlets – add to Gunwharf Quays’ exciting offer of national and international brands, bolstering its curated leisure and retail mix to provide customers with a shopping experience unsurpassed in the South of England.
Jack Busby, Portfolio Director at Land Securities, commented, “Embracing the fast-changing nature of both the market and the customer is a commercial imperative for us. As such, we have continually evolved our premium retail and leisure offer at Gunwharf Quays, demonstrated further by this most recent group of signings. Our improving offer is matched closely to an excellent and expanding catchment, which we are now widening further through targeting the strong, high-spending tourism market that Portsmouth affords. All of our strategic developments have led to a rise in dedicated shoppers at Gunwharf Quays, signified by a 17% rise in dwell time and an extraordinary 25% increase in sales.”
Helen Jones, Retail Director at Mint Velvet, added, “Land Securities demonstrated an unwavering commitment to improving Gunwharf Quays over the past 2 years, providing retailers with the right environment and the right customers who are eager to spend in high quality stores – we were keen to take space. This all made Gunwharf Quays the absolutely perfect destination in which to expand our brand into the outlet market. The customer demographics are an ideal fit for Mint Velvet and we have every confidence that we will grow from strength to strength in the UK’s premium retail outlet destination.”
Gunwharf Quays has placed a renewed focus on drawing in customers from overseas, raising its attraction to the 9.25m tourists that visited the historic city of Portsmouth during the last year. Land Securities has also invested in personalised targeted marketing campaigns with its customer base, together with a host of innovative new customer services that are currently being explored. This, in turn, has resulted in an increase in tourists visiting both the region and Gunwharf Quays, with circa 634,00 overseas visitors to the scheme last year alone – significantly increasing consumer spending power.
KLM and Head Retail acted on behalf of Land Securities.Back to news list