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Pixie Lott Launches Magnitone Lucid at Bluewater

Press release

Land Securities welcomed Pixie Lott, singer and Strictly Come Dancing contestant, to Bluewater, Europe’s leading retail and leisure destination, on Wednesday 10 December. Hundreds of fans were in attendance on the day to meet the star to celebrate her role as the face of beauty cleansing product, Magnitone Lucid. Pixie’s Limited Edition Magnitone Lucid is available now in House of Fraser, Bluewater. 

The event was held in association with TrueStart, a central London-based retail and consumer innovation hub backed by Land Securities and sector specialist investors, True Capital. TrueStart houses up to 20 new businesses a year, such as Magnitone Lucid, allowing entrepreneurs to rub shoulders with high-profile retailers and successful entrepreneurs, creating the perfect environment to develop and test the most innovative retail ideas. 

Land Securities plays a central role in TrueStart, providing expert advice and support to the entrepreneurs. The partnership also allows Land Securities’ retail partners and retail destinations to benefit from early access to emerging technologies and innovations. 

Commenting on the event, Robert Goodman, Bluewater’s General Manager, said: “Playing host to Pixie Lott for the launch of Magnitone Lucid in House of Fraser reflects our approach of providing surprising and memorable experiences for guests. That Magnitone is a TrueStart success story adds greater significance, highlighting Land Securities’ support of retail entrepreneurs.” 

The event follows a series of recent additions to Bluewater, including White Stuff’s new emporium, American Eagle, Tesla, Steamer Trading Cookshop, Bill’s Restaurant and Le Cresuset, all of whom have opened in time for Christmas. 


For further information, please contact Nick Thornton or Amy Cassidy at Aver via or

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