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My Cookie Dough Launches at St David's, Cardiff

Press release

St David’s Partnership has today announced that My Cookie Dough, the on-the-go dessert brand, has made its debut at St David’s, Cardiff, the largest shopping mall in Wales. Located on the first floor, the 175 sq ft kiosk opened at the beginning of December.

My Cookie Dough serves a range of desserts, led by its cookie doughs which are baked freshly on site and served warm with ice cream. Other products include Dough-Shakes and sundaes, with recipes developed by the team. Designed by Air Dvareckas, Director at My Cookie Dough, the kiosk features an open-plan layout and will utilise cutting-edge technology. Customers will be able to see their products being made, and collect loyalty points using a fingerprint scanner.

The St David’s launch heralds the beginning of a nationwide roll-out for My Cookie Dough, with the founders planning to open five more outlets in 2015. They will also offer franchising opportunities towards the end of next year to further aid the brand’s expansion.

Commenting on My Cookie Dough’s debut, Richard Isom, Mall Retail and Brand Partnerships Manager at Land Securities, said on behalf of the St David’s Partnership: “We are continually delivering innovative retail concepts and are delighted the first ever My Cookie Dough has launched at St David’s. We have worked closely with the founders to find the right location, and to provide marketing support to help launch the brand. We are confident My Cookie Dough will be a success, and are already discussing further opportunities to support the brand’s growth.” 

Air Dvareckas, Director at My Cookie Dough, added: “We are really excited to have opened our first site at St David’s. Cardiff is a great city with a very lively atmosphere, which combined with St David’s high footfall and strong mix of retailers and restaurants, made it the perfect place for our launch. The team at St David’s has been very supportive, providing advice and expertise, as well as the ideal location. We have had a great start and are looking ahead to 2015 with much anticipation.”

My Cookie Dough is the latest brand to commit to St David’s, which is owned jointly by Land Securities and intu. In the last 12 months, Wahaca, MAC Cosmetics, size?, Primark, and Beauty Studio by Superdrug have joined St David’s. The centre’s regionally dominant offer also includes John Lewis, Debenhams, BOSS, Jo Malone, Reiss and Hamleys. St David’s also benefits from the 18 million tourists that visit Cardiff every year. 

Land Securities and My Cookie Dough both dealt direct.

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