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Hackett adds to range of premium brands at Bluewater

Press release

Land Securities has announced that Hackett London, the luxury menswear brand, is to open at Bluewater, Europe’s leading retail and leisure destination. Hackett is making its South East debut in a 2,701 sq ft store on the Lower Guildhall, adjacent to House of Fraser, Russell & Bromley, Jack Wills and Tommy Hilfiger. The store is due to open in June and will be the second Hackett standalone store outside London. 

Hackett, which designs and sells its own range of essential British kit, will feature its luxury menswear, accessories, and Hackett junior and kids collections in the Bluewater store. The store will also celebrate Hackett’s links with polo, rugby and Formula One, and showcase ranges related to Hackett’s sponsorships including Aston Martin Racing and London Rowing Club.

Commenting on the arrival of Hackett at Bluewater, Russell Loveland, Portfolio Director at Land Securities, said: “Hackett is a great addition to Bluewater’s critical mass of premium brands. With it being their first standalone store in the region, it highlights once again Bluewater’s significant appeal as a must have location for some of the most highly regarded brands in the world.”

Jeremy Hackett, Chairman of Hackett London, added: “Launching a store at Bluewater is a great opportunity for the brand as we have a significant following in the region, and is in line with our approach of opening stores in key cities throughout the world. Our position on the Guildhall puts us amongst many like-minded brands and we cannot wait to open.”

Hackett joins other key international brands, such as American Eagle Outfitters, adidas and Le Creuset, in creating statement stores at Bluewater in the last 12 months. The news also follows a 10.9% increase in MAT menswear sales, and also coincides with an 11% increase in footfall over Easter compared to last year.

CBRE acted for Bluewater. Michael Horwitz represented Hackett London.

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