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South West scheme secures 9,000 sq ft deals with Byron and Joules

Press release

Princesshay in Exeter has signed deals with upmarket burger restaurant Byron and fashion and lifestyle retailer Joules to let over 9,000 sq ft. The two lettings mark a new focus for the scheme which reflects evolving customer demands and underpins Princesshay’s reputation as the premier retail and leisure destination in the South West.

Byron will take 6,650 sq ft in a deal that sees the restaurant’s first opening in the South West. Joules, which benefited from a £22m investment from a private equity firm in late 2013 to assist with its expansion, will take a 2,700 sq ft unit.

Princesshay is a joint venture between Land Securities and The Crown Estate. Katherine Armstead, Senior Portfolio Manager for Land Securities, said: “These deals demonstrate the strength of Exeter as a destination and the demand for Princesshay as a scheme. We’ve worked hard to create the right mix of tenants to appeal to our customers and are very pleased to have both Byron and Joules on board.

“The fact that Bryon has chosen Princesshay for its first restaurant in the South West and that Joules sees the scheme as the ideal place for their expansion, shows great confidence in the centre.”

Tom Byng, Byron’s founder, said: “We’re really excited to be expanding into the South West. Exeter is a vibrant city that attracts visitors from miles around, and Princesshay is really busy spot with plenty of footfall, making it an ideal location for us.”

Tom Joule, founder of Joules, added: “We’re thrilled to be moving into Princesshay and our new store provides the perfect central location for us in the city. We're truly excited about growing the brand and being able to bring our unique twist on classic style to a new crowd.”

Land Securities and The Crown Estate were advised by Shelley Sandzer and Lunson Mitchenall. Byron was self represented and Space Retail Property Consultants acted on behalf of Joules.


For further information contact Ellie Rymer or Richard Chapman on 0117 910 6360 or email

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