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Exciting new enterprise opens at West 12

Press release

A new and exciting way of shopping, bringing local and independent entrepreneurs closer to London shoppers, has arrived at West 12, Shepherd’s Bush. 

The Petit Miracles Hub, an incubator for business owners from Hammersmith and Fulham, opened at the centre yesterday, 4 December, providing a communal space for 20 emerging businesses.

Located on the first floor of the centre, the Hub has welcomed business owners who have set up shop at specially designed kiosks, offering products ranging from candles, chocolates and cushions to fashion and jewellery. It will also house innovative meeting areas including a garden shed and presentation areas, as well as a DJ booth and café.

Patrizia Galeota, Founder and Director of SensiChic Limited, who has rented a kiosk at the Hub, said:  “The Petit Miracle Hub is such an incredible initiative that will give entrepreneurs like myself an important stepping stone into retail; there really should be more projects like this up and down the country.”

Elisicia Moore, Director of Petit Miracles, said: “The Hub will provide a great opportunity for people looking to trial a business or take it to the next level. We are so passionate about creating a fun and inspirational space where people can learn and succeed independently while being able to learn skills and different approaches from others around them."

Carl Meale, Centre Manager of West 12, said: “We are proud to have worked in conjunction with Petit Miracles to create such a pioneering concept. The Hub is a fantastic platform for showcasing local entrepreneurship. Not only will it introduce fresh, local talent into the retail industry via the business incubation model but The Hub will be a new creative centre for West 12 and Shepherds Bush.”

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